Tomorrow (1/28) I will be presenting an overview of social media marketing at the North Austin Your Local City networking meetup. I hope everyone enjoys it and walks away with some practical tips to implement now. The following links provide further information on some of the topics I plan to discuss.
Getting Started with Social Media Marketing
- 10 steps to starting a social marketing campaign
- Social Influence Marketing: Understanding those Peer Influences
- 5 Rules of Social Media Optimization (SMO)
- The right questions for choosing a social platform
- Why Basic Reputation Management Isn’t Enough
Social Media Sites
- 48 Social News Websites: A List of General and Niche Social Media Communities
- Top 10 Social Bookmarking Sites
- Looking for a huge list of social media sites? Here they are.
Case Studies
- Word-of-mouth case study: HP 31 Days of the Dragon
- Wine Retailer Twitters
- Social Marketing Case Study: Levi’s Project 501
- Social media marketing case studies from Carnival and Southwest
Could you recommend any specific resources, books, or other blogs on this specific marketing topic?
Definitely follow the blogs on my blogroll. Subscribe to MarketingSherpa’s email newsletter. I would also recommend the book Radically Transparent: Monitoring and Managing Reputations Online. This book is a good read for business people who are just stepping into social spaces online or who need to understand the business case fro social media marketing.
I’d also add to that list Chris Brogan’s blog and HubSpot.
Brogan, BTW, presented an excellent Webinar called “How to Demonstrate the Value of Social Media to Your Boss” yesterday. The recording and slides can be found here.
I can see from your blog bio that you are not local, so I guess you won’t be heading across the pond to the annual Texas e-Marketing Summit held each October as part of the Innotech conference. But perhaps you might be here for 2010 SXSWi?
A nice addition to the list : http://populair.eu