If a million people fanned your Page on Facebook, how much money would you make? Brian Carter addressed the potential profits and pitfalls of social media marketing at the January Power Lunch, presented by the Austin AMA chapter. Check out my coverage of the event on the Austin AMA blog.
Is Social Media Marketing Worth It? [...]
I just read a pretty amazing post from Glenda Watson Hyatt, who blogs about living with cerebral palsy. Glenda, borrowing an idea from blogger Liz Strauss, has challenged readers to explain in 25 words or less what accessibility means to them.
Here is my contribution:
Making content available to as many people as possible as often [...]
This tutorial shows you how to create a photo gallery using the NextGen Gallery plugin for Wordpress, developed by Alex Rabe. This plugin is packed with features and configuration options, and I encourage you to visit Alex’s site to learn about all you can do with it.
This beginners’ tutorial demonstrates the down-and-dirty basics of creating [...]
Every email designer knows that resolving compatibility issues is a biyatch. But testing doesn’t have to be, if you have the right tool. Until all email clients act the same and fully support standards based HTML and CSS, the folks at the Email Standards Project will have a mission and we designers will need robust [...]
Inbound Marketing University, a free webinar series on inbound marketing techniques ranging from business blogging to lead nurturing, is coming to a computer terminal near you in August. Register before August 12 at http://www.inboundmarketing.com/university.
IMU is sponsored by internet marketing company Hubspot. It’s billed as “a free marketing retraining program for marketing professionals—as well as marketers [...]
On July 16, 2009, the Austin chapter of the American Marketing Association hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. Check out my writeup of her amazing presentation on the AMA [...]
I recently interviewed Travis Skweres, co-founder of the Houston-based company Werkadoo, about the business of building a successful online community. Werkadoo.com, which launched in April 2009, matches employers and freelancers for long-term remote working relationships. Skweres shares the challenges, successes, and lessons learned by his team as they launched and continue to nurture their rapidly [...]
“Why Do We Have to Do Something Special for ‘Those People’?”
It’s a common objection to Web accessibility. The company decision makers understandably want to conserve cash and labor-hours. The idea of taking extra measures for the sake of a small subset of people seems like a nice-to-have “feature.”
I’ll save the argument that building accessibility into [...]
I just attended the Inbound Marketing University Webinar “Advanced SEO Tactics: On Beyond Keyword Research” led by Rand Fishkin of SEOmoz, and I must admit I’m feeling a little frazzled. Why? So many of my cherished SEO beliefs have been turned upside down.
Search Engine Ranking: It’s Not All About the Content
The content on a Web [...]
Ever wondered how to use online video to build your business? Hubspot has just hosted yet another highly informative Webinar to help you do just that. These tips for making your online video pack a powerful punch come from marketing experts Mike Volpe and Karen Rubin.
First Things First: What the Heck Is Inbound Marketing??
If you’ve [...]
