Tonight I will be teaching the last of my 5-part Social Media seminar series, “How to be Awesome on the Web.” We will be talking about RSS, social bookmarking, and other ways to make your online content easy to share. The following article is reprinted with the permission of its author, Dr. Ralph Wilson. Though [...]
I’m pleased to announce the launch of my latest Web site project: The Forever Trinity Dream Foundation. The Forever Trinity Dream Foundation was organized in 2009 in memory of Trinity Rhyan Bright, who at the age of six was diagnosed with an inoperable brain tumor called a Diffuse Intrinsic Pontine Glioma. Their mission is to [...]
Which departments own the social media platform (where does the buck stop?) Depends on the company Who’s going to use social media in different ways? Figure it out ahead of time make sure delineations are clear–line item documentation. Make sure someone from senior team has sense of ownership – a C-level “champion” Outreach and Community [...]
I just attended an AWESOME Webinar from HubSpot that covered how to make a business case to senior management for adopting social media marketing. The Webinar was led by social media rock star Chris Brogan. Here I share the love by giving you as much of the useful information I learned as possible. Students of [...]
A little bird just tweeted in my ear that a free e-book called The Author’s Guide to Social Media is available for download from scribd.com. You can read it right here, too:
In half an hour, I am going to lead a workshop on business blogging. In 30 minutes my students will file in to soak in the knowledge and insight they have come to expect from me. And yet, as I sit here typing up my first blog post in weeks, I wonder silently: how can [...]
First Session Is Wednesday, April 1 (No Joke) Last year Nielsen Online reported that people are using social media more than email. They’re talking about your business. Are you ready to join the conversation? Learn how to use social media tools such as Twitter, Facebook, LinkedIn, social bookmarking and media sharing sites, and blogging to [...]
I’ve been sitting at my laptop working on a design for my new, forthcoming Hidden Mickey photo blog. I got nothin’. My throat is tightening up and my heart is starting to pound. How can I, the Infinitely Talented Designer, not come up with something brilliant in four days? No idea; it’s a freaky world. [...]
Tony Hsieh, CEO of Zappos.com, kicked off South by Southwest Interactive 2009 by discussing the convergence of brand and company culture. Ultimately, culture and brand are the same thing, so a successful company must identify its core values and make sure that those values and the personal values of those who comprise the company are [...]
Thanks to everyone who attended my presentation, Online Portfolios for Photographers. You can view the presentation slides at gelfanddesign.com/feb8presentation. I had a great time getting to know some of Austin’s most fabulous photographers and seeing their work. I hope that the information I provided, along with the following resources, will help you get started with [...]
