Putting out the Fire When a Project Goes “Boom”
As an independent Web designer and strategist, I wear a lot of hats, one of which is a firefighter’s helmet. Sometimes, despite your best efforts, a project explodes in your face. Whether or not you are at fault, you have a seriously unhappy client on your hands.
How [...]
Tony Hsieh, CEO of Zappos.com, kicked off South by Southwest Interactive 2009 by discussing the convergence of brand and company culture. Ultimately, culture and brand are the same thing, so a successful company must identify its core values and make sure that those values and the personal values of those who comprise the company are [...]
