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The Six Simple Principles of Viral Marketing

By on April 29, 2009 in marketing, social media

Tonight I will be teaching the last of my 5-part Social Media seminar series, “How to be Awesome on the Web.” We will be talking about RSS, social bookmarking, and other ways to make your online content easy to share. The following article is reprinted with the permission of its author, Dr. Ralph Wilson. Though [...]

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How to Demonstrate the Value of Social Media Part II

By on April 25, 2009 in marketing, social media, SXSW

Which departments own the social media platform (where does the buck stop?) Depends on the company Who’s going to use social media in different ways? Figure it out ahead of time make sure delineations are clear–line item documentation. Make sure someone from senior team has sense of ownership – a C-level “champion” Outreach and Community [...]

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How to Demonstrate the Value of Social Media to Your Boss

By on April 22, 2009 in marketing, social media

I just attended an AWESOME Webinar from HubSpot that covered how to make a business case to senior management for adopting social media marketing. The Webinar was led by social media rock star Chris Brogan. Here I share the love by giving you as much of the useful information I learned as possible. Students of [...]

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Social Media Seminar Series: How to be Awesome on the Web

By on March 24, 2009 in marketing, social media

First Session Is Wednesday, April 1 (No Joke) Last year Nielsen Online reported that people are using social media more than email. They’re talking about your business. Are you ready to join the conversation? Learn how to use social media tools such as Twitter, Facebook, LinkedIn, social bookmarking and media sharing sites, and blogging to [...]

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SXSW: 7 Steps to Building a Brand that Matters

By on March 14, 2009 in branding, marketing, SXSW

Tony Hsieh, CEO of Zappos.com, kicked off South by Southwest Interactive 2009 by discussing the convergence of brand and company culture. Ultimately, culture and brand are the same thing, so a successful company must identify its core values and make sure that those values and the personal values of those who comprise the company are [...]

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Austin Photography Group Presentation Resources

By on February 7, 2009 in design, marketing

Thanks to everyone who attended my presentation, Online Portfolios for Photographers. You can view the presentation slides at gelfanddesign.com/feb8presentation. I had a great time getting to know some of Austin’s most fabulous photographers and seeing their work. I hope that the information I provided, along with the following resources, will help you get started with [...]

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Social Media Marketing Presentation Resources

By on January 27, 2009 in marketing, social media

Tomorrow (1/28) I will be presenting an overview of social media marketing at the North Austin Your Local City networking meetup. I hope everyone enjoys it and walks away with some practical tips to implement now. The following links provide further information on some of the topics I plan to discuss.

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