If a million people fanned your Page on Facebook, how much money would you make? Brian Carter addressed the potential profits and pitfalls of social media marketing at the January Power Lunch, presented by the Austin AMA chapter. Check out my coverage of the event on the Austin AMA blog.
Is Social Media Marketing Worth It? [...]
Every email designer knows that resolving compatibility issues is a biyatch. But testing doesn’t have to be, if you have the right tool. Until all email clients act the same and fully support standards based HTML and CSS, the folks at the Email Standards Project will have a mission and we designers will need robust [...]
Inbound Marketing University, a free webinar series on inbound marketing techniques ranging from business blogging to lead nurturing, is coming to a computer terminal near you in August. Register before August 12 at http://www.inboundmarketing.com/university.
IMU is sponsored by internet marketing company Hubspot. It’s billed as “a free marketing retraining program for marketing professionals—as well as marketers [...]
On July 16, 2009, the Austin chapter of the American Marketing Association hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. Check out my writeup of her amazing presentation on the AMA [...]
I recently interviewed Travis Skweres, co-founder of the Houston-based company Werkadoo, about the business of building a successful online community. Werkadoo.com, which launched in April 2009, matches employers and freelancers for long-term remote working relationships. Skweres shares the challenges, successes, and lessons learned by his team as they launched and continue to nurture their rapidly [...]
I just attended the Inbound Marketing University Webinar “Advanced SEO Tactics: On Beyond Keyword Research” led by Rand Fishkin of SEOmoz, and I must admit I’m feeling a little frazzled. Why? So many of my cherished SEO beliefs have been turned upside down.
Search Engine Ranking: It’s Not All About the Content
The content on a Web [...]
Ever wondered how to use online video to build your business? Hubspot has just hosted yet another highly informative Webinar to help you do just that. These tips for making your online video pack a powerful punch come from marketing experts Mike Volpe and Karen Rubin.
First Things First: What the Heck Is Inbound Marketing??
If you’ve [...]
Inbound Marketing University (June 15–19) is a free retraining program for marketers who want a competitive edge in the workforce. (I would also recommend it for business owners, who should develop at least a glancing familiarity with 21st century marketing tools and strategy.) The IMU program includes ten webinar classes and one review session, and [...]
Putting out the Fire When a Project Goes “Boom”
As an independent Web designer and strategist, I wear a lot of hats, one of which is a firefighter’s helmet. Sometimes, despite your best efforts, a project explodes in your face. Whether or not you are at fault, you have a seriously unhappy client on your hands.
How [...]
Some days (like today) I get terribly frustrated working in a field where anyone with a copy of Dreamweaver can call himself a professional Web designer. I’ve had too many clients whose sites needed to be rebuilt from the ground up thanks to shoddy work. Some of these clients hired not one but a series [...]
