Social media is a brave new world of opportunity for marketers who understand that you don’t go into social spaces to market. Its code of behavior isn’t canonized (unless you count the excellent Word of Mouth Marketing Ethics Code of Conduct), but conversation about how to behave abounds. (Take, for example, Aliza Sherman’s recent article [...]
I just attended a fabulous Hubspot Webinar called “How to be Smarter than Your PR Agency.” Inbound marketing wiz Rebecca Corliss, along with Hubspot Marketing VP Mike Volpe, provided a wealth of information on writing highly effective press releases (also known as news releases these days, since they are no longer accessible only to members [...]
Volunteer work has always been part of my career as a Web developer. That work has almost always resulted in new business. I didn’t set out to make money from volunteering or offering reduced rates for nonprofits, but I found that making time for it has benefited me fiscally, socially, and spiritually. I’ve built three [...]
Don’t Be a Twit—Be a Tweep! Back by popular demand! This information-packed, hands-on workshop will help you understand what Twitter is and how to leverage it for your business. The workshop will be held on Tuesday, May 5, from 6 – 8 PM at my home in Round Rock. The cost is $40. Call 512-244-7880 [...]
Tonight I will be teaching the last of my 5-part Social Media seminar series, “How to be Awesome on the Web.” We will be talking about RSS, social bookmarking, and other ways to make your online content easy to share. The following article is reprinted with the permission of its author, Dr. Ralph Wilson. Though [...]
Which departments own the social media platform (where does the buck stop?) Depends on the company Who’s going to use social media in different ways? Figure it out ahead of time make sure delineations are clear–line item documentation. Make sure someone from senior team has sense of ownership – a C-level “champion” Outreach and Community [...]
I just attended an AWESOME Webinar from HubSpot that covered how to make a business case to senior management for adopting social media marketing. The Webinar was led by social media rock star Chris Brogan. Here I share the love by giving you as much of the useful information I learned as possible. Students of [...]
First Session Is Wednesday, April 1 (No Joke) Last year Nielsen Online reported that people are using social media more than email. They’re talking about your business. Are you ready to join the conversation? Learn how to use social media tools such as Twitter, Facebook, LinkedIn, social bookmarking and media sharing sites, and blogging to [...]
Tony Hsieh, CEO of Zappos.com, kicked off South by Southwest Interactive 2009 by discussing the convergence of brand and company culture. Ultimately, culture and brand are the same thing, so a successful company must identify its core values and make sure that those values and the personal values of those who comprise the company are [...]
Thanks to everyone who attended my presentation, Online Portfolios for Photographers. You can view the presentation slides at gelfanddesign.com/feb8presentation. I had a great time getting to know some of Austin’s most fabulous photographers and seeing their work. I hope that the information I provided, along with the following resources, will help you get started with [...]
