If a million people fanned your Page on Facebook, how much money would you make? Brian Carter addressed the potential profits and pitfalls of social media marketing at the January Power Lunch, presented by the Austin AMA chapter. Check out my coverage of the event on the Austin AMA blog.
Is Social Media Marketing Worth It? [...]
Inbound Marketing University, a free webinar series on inbound marketing techniques ranging from business blogging to lead nurturing, is coming to a computer terminal near you in August. Register before August 12 at http://www.inboundmarketing.com/university.
IMU is sponsored by internet marketing company Hubspot. It’s billed as “a free marketing retraining program for marketing professionals—as well as marketers [...]
I recently interviewed Travis Skweres, co-founder of the Houston-based company Werkadoo, about the business of building a successful online community. Werkadoo.com, which launched in April 2009, matches employers and freelancers for long-term remote working relationships. Skweres shares the challenges, successes, and lessons learned by his team as they launched and continue to nurture their rapidly [...]
Ever wondered how to use online video to build your business? Hubspot has just hosted yet another highly informative Webinar to help you do just that. These tips for making your online video pack a powerful punch come from marketing experts Mike Volpe and Karen Rubin.
First Things First: What the Heck Is Inbound Marketing??
If you’ve [...]
Inbound Marketing University (June 15–19) is a free retraining program for marketers who want a competitive edge in the workforce. (I would also recommend it for business owners, who should develop at least a glancing familiarity with 21st century marketing tools and strategy.) The IMU program includes ten webinar classes and one review session, and [...]
Social media is a brave new world of opportunity for marketers who understand that you don’t go into social spaces to market. Its code of behavior isn’t canonized (unless you count the excellent Word of Mouth Marketing Ethics Code of Conduct), but conversation about how to behave abounds. (Take, for example, Aliza Sherman’s recent article [...]
I just attended a fabulous Hubspot Webinar called “How to be Smarter than Your PR Agency.” Inbound marketing wiz Rebecca Corliss, along with Hubspot Marketing VP Mike Volpe, provided a wealth of information on writing highly effective press releases (also known as news releases these days, since they are no longer accessible only to members [...]
Tonight I will be teaching the last of my 5-part Social Media seminar series, “How to be Awesome on the Web.” We will be talking about RSS, social bookmarking, and other ways to make your online content easy to share.
The following article is reprinted with the permission of its author, Dr. Ralph Wilson. Though the [...]
Which departments own the social media platform (where does the buck stop?)
Depends on the company
Who’s going to use social media in different ways?
Figure it out ahead of time make sure delineations are clear–line item documentation.
Make sure someone from senior team has sense of ownership – a C-level “champion”
Outreach and Community (bring wine to the picnic)
Go [...]
I just attended an AWESOME Webinar from HubSpot that covered how to make a business case to senior management for adopting social media marketing. The Webinar was led by social media rock star Chris Brogan. Here I share the love by giving you as much of the useful information I learned as possible.
Students of my [...]
