Tonight I will be teaching the last of my 5-part Social Media seminar series, “How to be Awesome on the Web.” We will be talking about RSS, social bookmarking, and other ways to make your online content easy to share. The following article is reprinted with the permission of its author, Dr. Ralph Wilson. Though [...]
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How to Demonstrate the Value of Social Media Part II
Which departments own the social media platform (where does the buck stop?) Depends on the company Who’s going to use social media in different ways? Figure it out ahead of time make sure delineations are clear–line item documentation. Make sure someone from senior team has sense of ownership – a C-level “champion” Outreach and Community [...]
How to Demonstrate the Value of Social Media to Your Boss
I just attended an AWESOME Webinar from HubSpot that covered how to make a business case to senior management for adopting social media marketing. The Webinar was led by social media rock star Chris Brogan. Here I share the love by giving you as much of the useful information I learned as possible. Students of [...]
When It Comes to Blogging, Do as I Say, Not As I Do??
In half an hour, I am going to lead a workshop on business blogging. In 30 minutes my students will file in to soak in the knowledge and insight they have come to expect from me. And yet, as I sit here typing up my first blog post in weeks, I wonder silently: how can [...]
Social Media Seminar Series: How to be Awesome on the Web
First Session Is Wednesday, April 1 (No Joke) Last year Nielsen Online reported that people are using social media more than email. They’re talking about your business. Are you ready to join the conversation? Learn how to use social media tools such as Twitter, Facebook, LinkedIn, social bookmarking and media sharing sites, and blogging to [...]
Motivate Customers to Tell Your Story via Blogs—Theirs, That Is
Nobody tells your brand story better than a happy customer. Blogging has made it easy for anyone to express pleasure or displeasure to a global audience. I recently ran across a great example of promoting your business through blogs. Not your blog. Your customers’ blogs.
Making the Most of Your LinkedIn Profile
Many thanks to those dedicated individuals who trekked through the ice and yuck for my social media marketing presentation. I noticed that quite a few folks were interested in starting or improving their LinkedIn profiles. I dug up some additional reading for you and found some enlightenment myself in the process. Once again, I am [...]
Social Media Marketing Presentation Resources
Tomorrow (1/28) I will be presenting an overview of social media marketing at the North Austin Your Local City networking meetup. I hope everyone enjoys it and walks away with some practical tips to implement now. The following links provide further information on some of the topics I plan to discuss.
Tell Me About Your Project
You can use my client project worksheet (.DOC) as a tool for describing your project in as much detail as possible. Just download it, fill it out, and email me a copy along with your inquiry!
