Which departments own the social media platform (where does the buck stop?) Depends on the company Who’s going to use social media in different ways? Figure it out ahead of time make sure delineations are clear–line item documentation. Make sure someone from senior team has sense of ownership – a C-level “champion” Outreach and Community [...]
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SXSW: 7 Steps to Building a Brand that Matters
Tony Hsieh, CEO of Zappos.com, kicked off South by Southwest Interactive 2009 by discussing the convergence of brand and company culture. Ultimately, culture and brand are the same thing, so a successful company must identify its core values and make sure that those values and the personal values of those who comprise the company are [...]
