Four tools you might consider are Campaign Monitor, MailChimp Inbox Inspector, Litmus, and Email on Acid. (Also, refer to these handy resources to help you make sense of the vagaries of email client CSS support.)

Which Is the Best Email Testing Tool?

It depends on you. All of these tools are robust, easy to use, and reasonably priced. I have had positive customer support experiences with all but Email on Acid (I have not had any contact with their support team). Campaign Monitor and MailChimp are campaign management/delivery services with a built in testing tool. Litmus and Email on Acid are dedicated testing tools.

How often do you test? Do you require spam and content testing, or are you only concerned with email design issues? Do you have team members who need to share the tool?

If you are looking to manage and send email campaigns, you might prefer Campaign Monitor or MailChimp. If you only test, then it might be a pain to have to set up a campaign first, so you might prefer to go with a dedicated testing tool like Litmus. But don’t take my word for it—try them all and then decide. (And if you have a favorite testing tool that I haven’t mentioned, let me know what it is and why it’s great!)

For instance, while writing this article, I almost overlooked the fact that MailChimp has a code analysis tool in my excitement over sharing the good news about Email on Acid. Reason being, I need a dedicated testing tool, and I run so many design tests per day that, for me, using MailChimp for testing is not feasible.

Campaign Monitor

Campaign Monitor provides simulation screen shots of your email in the following email clients:

Desktop Email Clients

• AOL 9
• Apple Mail 2.1
• Apple Mail 3
• Lotus Notes 6.5.4
• Lotus Notes 7
• Lotus Notes 8
• Outlook 2000
• Outlook 2003
• Outlook 2007
• Outlook Express 6
• Outlook XP
• Thunderbird
• Windows Mail

Web-based Email Clients

• AOL Web
• Gmail
• Mobile Me
• Windows Live Hotmail
• Yahoo! Classic
• Yahoo! Mail

Mobile Email Clients

• BlackBerry
• Windows Mobile 5
• Windows Mobile 6

Cost: $5 per test; pay as you go. Set up a free account to get started.

Campaign Monitor design test

This is a good, solid tool that I like to use. And I really like the nice folks at Campaign Monitor. Campaign Monitor’s design and spam testing tool was the first I ever tried, which was in 2007. It’s pretty straightforward: after you upload your campaign and before you send it, you click a button. My one complaint at the time was that sometimes too many screen shots would fail (I got a “screen shot could not be produced” error), which made my test a bust. This is really annoying when you’re on a tight deadline! However, on the few occasions that this happened, I wrote to Campaign Monitor’s excellent, friendly, and helpful support team, and they always cheerfully refunded my money.

That said, when I ran a Campaign Monitor test last month, it was fast and complete.

Campaign Monitor also runs your email through popular spam filters and lets you know which ones failed and why.

Pros

• Fast and easy
• Smoothly integrates with your campaign development process
• Tests in lots of clients and spam filters
• You don’t have to commit to a subscription or contract
• Super-awesome customer support team

Cons

• Not as convenient if you want to test code but not send campaigns (because you have to set up a campaign before you can test your code)
• Can get expensive if you routinely run lots of tests
• Retesting is not as convenient as with other tools, plus you have to buy another test

Overall, a great, reliable tool that is probably best for those who test less frequently and/or also need a service for managing/sending campaigns. I worked at a company that sent two to four emails a month, and this was perfect for them.

MailChimp Inbox Inspector

MailChimp‘s Inbox Inspector is also for design and spam testing. Like Campaign Monitor, MailChimp is primarily an email campaign sending/management service, so you have to set up a campaign in order to run a test. MailChimp says they check your campaign “by sending it to real ISPs and email services all over the world. These are not simulated screenshots.” I’ll admit my ignorance here: I’m not sure if that is any different from what the other services do. (If someone knows better than I about how these tests work, please write in and share!)

Inbox Inspector checks your email in over 25 desktop, web-based, and mobile clients. Frankly, I found the list overwhelming—nothing wrong with that! But I personally did not find some of the more obscure clients useful. I need to test in major clients used by folks in North America, so I did not derive value from viewing simulations in European and Asian clients.

Inbox Inspector also performs spam testing, content analysis, and code analysis. It identifies which lines of code are kicking up compatibility problems, which is vital for any email designer. It even makes suggestions for rephrasing your email content!

Cost: $14 per 3 tests; pay as you go. Set up a free account to get started.

Pros

• Easy to integrate into your campaign management workflow
• You don’t have to commit to a subscription or contract
• A good value if you don’t run frequent tests
• User interface makes navigating through results easy
• Code analysis tool
• Super-awesome customer support team

Cons

• Robust testing might be overkill for some people; for instance, I do not need all of the clients included in testing, nor do I need any of the spam or content analysis tools
• Can get expensive if you run frequent tests
• You have to set up a campaign in order to run a test

Litmus

Litmus provides simulation screen shots of test email in the following email clients:

• Live Hotmail
• AOL Mail
• Yahoo! Mail
• Outlook 2000
• Outlook 2002/XP
• Outlook 2003
• Outlook 2007
• Lotus Notes 6.5
• Lotus Notes 7
• Lotus Notes 8
• Apple Mail 2
• Apple Mail 3
• Gmail
• Yahoo! Mail Classic
• Thunderbird 2.0
• Thunderbird 3.0 Beta 3

Cost: Free limited testing (2 clients, 50 tests/month); $24 day pass, $49/month single user (unlimited browser and email testing, spam analysis), $199/month team (up to 10 users, unlimited browser and email testing, spam analysis)

Litmus email test

Litmus is not a sending service, so to get started you just copy and paste your code (or email it to them), and off you go. The user interface lists the email clients in the right-hand column so you can tab through your results quickly instead of always having to return to a main screen. You can retest an individual client or the entire batch with one click and tab through the versions you generate. You can generate compatibility reports for your coworkers. Litmus will even email, tweet, or IM you when your test is complete. This puppy is packed with features!

Pros

• Subscription pricing is a good value if you run frequent tests (no contract required)
• Easy to retest
• Great sharing tools
• Includes browser testing (if you need it anyway)
• User interface navigating through results easy
• Receive email, IM, or Twitter notice when test is complete
• Super-awesome customer support team

Cons

• No code analysis tool (though you can view your source code with one click)
• Maybe too expensive if you don’t run frequent tests
• Does not manage and send the email campaign (if you need that)

Overall, a very impressive tool with the most features I’ve encountered. I am using Litmus at a company I work for currently. I run many tests per day, which makes this a great value.

Email on Acid

I found this brand-spanking-new service while doing research on email testing tools last month. Email on Acid is still in beta, but I find myself gravitating there every day to run their Acid Tests. I am using Litmus and Email on Acid in tandem, in fact.

Email on Acid simulates your email in 15 popular email clients. The nifty tabbed interface lets you rotate quickly through the results. But what I love love LOVE about this service is the code analysis tool. For each client, you get not only a screen shot but a list of HTML/CSS errors. You can scroll through the source code to see the errors, highlighted in red, to identify which HTML or CSS declarations the client does not support. I did notice a difference in the rendering between Litmus and Email on Acid, and I can’t say which screen shot was inaccurate or why. But I am singing Email on Acid’s praises because it’s streamlined, code-oriented, and doesn’t have extra bells and whistles I don’t need.

Email on Acid design test

Email on Acid code analysis tool

Cost: Free testing while product is in beta. Help these folks out by trying an acid test and sending your feedback, will ya?

Pros

• Code analysis tool
• Free (for the time being)
• Testing tool only; you don’t have to set up a campaign to run a test)

Cons

• Product is in beta; not well established
• Doesn’t test in as many email clients as the other services
• Not a campaign sending tool (if you need that)

Overall…WOO HOO!! Email designers everywhere should be rejoicing over a tool that puts so much emphasis on code aalysis. I may be getting ahead of myself here, but this service looks extremely promising.

Resources

• Doctype (Q&A site for CSS issues): http://www.doctype.com
• Campaign Monitor Guide to CSS Support in Popular Email Clients (PDF and Excel spreadsheet available for download): http://www.campaignmonitor.com/css/
• MailChimp email marketing blog
• Email Standards Project blog (reports on email client compatibility issues): http://www.email-standards.org/blog

Shawna Coronado, author of Gardening Nude—and a down-to-earth kind of gal

I have to admit that I showed up for her presentation feeling skeptical—what could she possibly have to say about greening that I haven’t heard before, and what does it have to do with marketing anyway? (Sorry, Shawna!) But Shawna quickly made me a believer, and by the end of her speech I was as jazzed as the rest of the audience. I walked away with loads of ideas—for my business and for my personal life.

Shawna Lee Coronado is an author, locally syndicated newspaper columnist, energetic speaker, and environmental and health correspondent. She is the author of Gardening Nude, a common sense guide as well as a motivational self-help book teaching individuals and corporations alike how to achieve greener and healthier living. Shawna’s goal is to inspire the world, with her dynamic personality and infectious enthusiasm, to get off the couch and get out into the natural environment to improve physical and emotional health!

Shawna, you g(r)o(w), girl!

As an independent Web designer and strategist, I wear a lot of hats, one of which is a firefighter’s helmet. Sometimes, despite your best efforts, a project explodes in your face. Whether or not you are at fault, you have a seriously unhappy client on your hands.

How do you put out the fire effectively, professionally, and in a manner that yields a fair resolution both for you and your client?

1. Clearly Explain What Went Wrong

Give the client a concise summary of the issues that caused the problem. I recommend a bulleted list. You probably don’t need to include every last detail (excepting developer documentation you provide). The client is already overwhelmed (and, more often than not, unversed in technical issues). Just tell him what The Point is.

2. Don’t Point Fingers at Anyone (Including Yourself)

Avoid blaming others, but don’t admit fault if you feel you acted with due diligence. Think of it this way: even if you did not cause the problem, the hot potato is in your hands, and your client is counting on you to help him out of a jam.

3. Always Propose a Solution

Identifying what went wrong is a great start, but it doesn’t help a whole lot if you don’t follow it up with an action plan for fixing the problem. Do everything you can to avoid leaving a client hanging. You don’t want to be remembered as the problem causer; you want to be remembered as the go-to guy (or girl) who saved the day.

4. Empathize

Acknowledge the client’s anger, frustration, worry, or disappointment. Express your concern for their success. You may not regret anything that you did, but it’s always appropriate—and kind!—to express regret that someone is feeling rotten.

Should You Fix the Problem for Free?

To take a hit to your bottom line or to walk away while you can; that is the question. Remember, you’re holding the hot potato at this point, no matter how the problem was actually caused. As far as the client is concerned, you’re responsible. You may want to continue working with the client at low or no cost until she is satisfied.

Is this an exploitation of your services or an investment in your business? You have to weigh the immediate loss of profit against the potential payoff of making that client deliriously happy.

5. Consider your reputation

Your reputation needs to stay golden. Will fixing the problem mean the difference between the client (a) badmouthing you all over town versus (b) becoming your biggest cheerleader (or at least keeping his mouth shut!)?

6. Consider the Potential for Future Business

Will salvaging the relationship with your client bring about future business with him and/or referrals? If so, you might want to go the extra mile for him and consider that effort an investment.

7. Is This a Client You Want to Work With?

Face it, some people are nightmare clients—narcissistic, controlling, impossible to please, or extraordinarily high-maintenance. If you feel that you simply cannot resolve the situation, or if you would rather chew on broken glass than spend one more minute with the client, it might be better to cut your losses, accept whatever consequences come your way, and move on.

What Clients Really Want

Every firestorm presents the opportunity to win a new fan for your business—IF you always keep in mind your core obligation: to fix the client’s problem and take away the pain.