Create and send newsletters, invitations, coupons, product promotions, and more—all beautifully designed and branded for your business. Powerful, easy-to-use tools let you control every aspect of your campaign. Professional design and management services support your success. See how easy it is!
I am offering a range of products and services so that you can choose the level of support that's right for you. Fly solo or partner with me on an ongoing basis. Here's what you get:
The best email marketing software, hands-down. You will have your own private account from which you can create, send, and manage campaigns and subscribers yourself. It's secure, easy to use, and packed with features that allow you to customize and control every aspect of your campaign. You can access your account through the Web—from anywhere at any time. I'll set you up and give you some quick-start training. You'll pay for each campaign as you go, so you don't have to worry about use-it-or-lose-it subscriptions. You can cancel at any time.
Template design. Let me create gorgeous custom templates to make your business stand out from the crowd: newsletters, save-the-date cards, coupons, catalog promos, and more. Or you can use your own templates; it's up to you.
Campaign management. Let me handle the details for you. Just send me your copy and images. I'll build out the emails and make sure they drop on time.
Consulting and ongoing support. I am all about advance planning and continuous improvement. I'll help you generate ideas, create an editorial calendar to keep you on track, monitor your campaigns' performance, make tweaks and recommendations as needed, and design custom landing pages. I can run A/B tests to determine the most effective designs and messages. I can even help you prepare the content for your emails.
It Works. The Direct Marketing Association estimates that email marketing returns a little over $40 for every dollar spent. (Compare that to a $7 return on expensive print catalogs.)
It's Affordable. A campaign costs pennies per lead, and you pay only when you send—no use-it-or-lose-it subscriptions or long-term contracts.
Stay Visible. Don't rely on your customers visiting your Web site or running across a print ad to remember you're there. Keep your business on your customer's radar and raise brand awareness with relevant, well-timed emails.
Be Flexible. Ever gotten stuck with 5000 leftover brochures moldering in your supply closet? Email lets you change tactics quickly without waste. With a wealth of reporting data flowing in in real-time, you'll find out quickly what your customers are interested in and be able to adjust your emails, Web site, and other marketing channels to maximize sales.
Get Personal. Connect with your customers. Tailor campaigns to their interests instead of blanketing them with generic brochures. You can segment your subscribers according to any criteria you want to send targeted messages. For instance, you could promote products to customers based on their past purchases, send birthday greetings with a coupon, or run a reengagement campaign for subscribers who have abandoned shopping carts.
Have Fun. Yes, fun. Email is an ideal medium for creative marketing that sets you apart from your competitors. Ask me how, and sign up for Gelfand Design blog updates for email marketing inspiration.