
To get started, just enter some basic information about your new campaign. You can use your own "from" name and "reply-to" email address so your emails will always look like they're coming from you.

You can upload an email that has been built already or select a template to fill in yourself. The super-simple HTML editor makes adding content and images to your email a snap.

See how your email will perform before you send it. Preview your campaign in over 20 different email clients and check that it makes it through the most popular spam filters. You also can send a test version of your campaign to up to 10 email addresses for free.

Easily add, delete, and edit subscriber data. You can have a customized subscribe form on your Web site to build your mailing list and collect important information about your customers' interests. You can also segment your subscribers based on any criteria you decide for highly targeted campaigns.

Send your campaign immediately or set a time and date for auto-send. Pay only when you send a campaign—no use-it-or-lose-it subscriptions to worry about!

After you send a campaign, you'll begin receiving real-time data about its performance immediately. Monitor every aspect of your campaign down to the last click-through and see its overall impact on your Web site traffic. Take a look at all the reporting features you get!